Smart phones applications are all the rage.

However with over 100,000′s of apps in the Andriod and Apple markets, the problem though for developers is how to cut through such a  crowded market.

For example even though over 43% of Australian mobile phone users have a smart phone, only a minuscule percentage of those would actually browse the app store on a regular basis. Most rely on word of mouth through friends to find new apps.

 Alternative App Marketing Channel

Here is an alternative to consider as part of your marketing mix.

The primary demographic for most apps is the young adult and teen market. The reasons are that they are greatest users of apps, early adopters of apps and the best viral spreaders of new apps.

Exposure in 150 National Locations

We can expose your advert in the high traffic areas of major shopping centres around Australia.  Research shows that this exposes it to over 500,000 people per day – now that is exposure.

Places where people can see the adverts, but most importantly do something about it.  Each advert can be directly linked to the App store for your App or alternatively we can include a QR code.

The QR code can be for downloading or link to the app store.

For app beta testers – you could include a free direct link straight to your web site to enable sign up as app beta testers if you are at that stage of development.

Therefore advertising in this method helps kick start not only awareness, but downloads and word of mouth spread.

As we said at the start with over 500,000 apps in the app store, you need to do things differently.

This is different and it works!